SEO/SEM Specialist – Drive Organic & Paid Search Growth

About the role

We are seeking a data‑driven SEO/SEM Specialist to lead both organic and paid search initiatives. The role will own keyword strategy, on‑page optimisation, technical audits and manage PPC campaigns on Google and Bing to maximise ROI and support company growth.

Key responsibilities

• Perform ongoing keyword research, discovery, expansion and optimisation to drive organic traffic.
• Optimise website content, meta tags, landing pages and site structure for SEO and user experience.
• Conduct regular technical SEO audits (site speed, crawlability, indexing, broken links) and coordinate fixes with developers.
• Launch and optimise paid search campaigns on Google Ads and Bing Ads to maximise ROI and minimise cost per acquisition.
• Develop and execute link‑building strategies to increase domain authority.
• Track, report and analyse website analytics (GA4), PPC initiatives and SEO performance metrics.
• Research competitor advertising, keyword strategies and overall search presence.

Required profile

• Bachelor’s degree in Marketing, Digital Media or a related field.
• 3‑5 years proven experience as an SEO/SEM Specialist with a portfolio of successful campaigns.
• Strong understanding of current search engine algorithms, ranking factors and AI‑driven search trends.
• Reliable internet connection with backup supply for uninterrupted work.

Required skills

• Google Analytics 4
• Google Search Console
• SEMrush or Ahrefs
• Google Ads
• HTML
• CSS
• JavaScript