Google Ads Expert / PPC Manager

About the role

We are seeking a highly analytical and results‑driven Google Ads Expert / PPC Manager to join our fast‑growing remote team. In this independent contractor position you will own the paid‑search strategy, building, scaling and optimizing campaigns that generate qualified leads and maximize ROAS.

Key responsibilities

• Design, build and execute full‑funnel Google Ads campaigns across Search, Display, Shopping, YouTube and Performance Max.
• Conduct deep keyword research, write compelling ad copy, manage bidding strategies and run A/B tests to improve conversion rates.
• Set up and maintain conversion tracking using Google Tag Manager and ensure accurate data flow into Google Analytics 4.
• Deliver data‑backed performance reports on KPIs, traffic and revenue to stakeholders.
• Allocate and monitor advertising budgets across multiple accounts or projects to achieve maximum ROI.

Required profile

• 3‑5 years of hands‑on experience managing and scaling successful Google Ads campaigns.
• Active Google Ads certification (highly preferred).
• Strong ability to interpret complex data, identify trends and translate them into actionable optimisations.
• Excellent written and spoken English and proven effectiveness in a remote work environment.

Required skills

• Google Ads Editor
• Google Analytics 4 (GA4)
• Google Tag Manager
• Keyword research and ad copywriting
• Bidding strategy management and A/B testing
• Conversion tracking setup and performance reporting