Web Analytics Specialist

About the role

We are looking for a detail‑oriented Web Analytics Specialist to turn complex data into clear, actionable insights. You will support strategic decision‑making by implementing tracking solutions, analysing user behaviour, and delivering reports that optimise website performance and marketing ROI.

Key responsibilities

• Configure and maintain analytics platforms such as Google Analytics 4, Adobe Analytics, and tag management systems like Google Tag Manager.
• Analyse traffic patterns, user journeys and conversion funnels to uncover optimisation opportunities.
• Build and maintain easy‑to‑understand dashboards and reports using Looker Studio/Data Studio, Tableau or similar tools.
• Collaborate with marketing and development teams to design and run A/B and multivariate tests.
• Audit tracking implementations regularly to identify and fix data gaps.
• Provide proactive, data‑driven recommendations to improve digital marketing effectiveness.

Required profile

• 3‑5 years of hands‑on experience in web analytics, data analysis or digital marketing analytics.
• Strong analytical mindset with the ability to translate data into narratives for stakeholders.
• Excellent attention to detail and ability to meet deadlines in a fast‑paced environment.

Required skills

• Google Analytics 4 (GA4)
• Google Tag Manager (GTM)
• Adobe Analytics
• Looker Studio / Data Studio
• Tableau
• SQL (preferred)
• Basic HTML and JavaScript for tag implementation