YouTube Strategist – Remote Full‑Time/Contract

About the role

We are looking for a data‑driven YouTube Strategist to lead and scale our channel presence. Working remotely, you will own the end‑to‑end video content pipeline, from audience research to post‑publish performance analysis, driving brand awareness and measurable business results.

Key responsibilities

• Develop and execute long‑term YouTube content strategies aligned with business goals, optimizing for search and suggested video algorithms.
• Conduct audience and competitor research to identify trending topics and high‑value opportunities.
• Guide writers, videographers and editors to create videos with compelling hooks, titles, thumbnails and pacing.
• Optimize metadata (titles, descriptions, tags, thumbnails) to maximize click‑through rates and watch time.
• Monitor key metrics in YouTube Studio and translate insights into actionable channel improvements.
• Maintain an editorial calendar and streamline production workflows for consistent output.
• Collaborate with social, paid‑media and product teams to integrate YouTube videos across the marketing mix.
• Identify and pursue monetization options such as brand sponsorships and merchandise.

Required profile

• Bachelor’s degree in Marketing, Communications, Digital Media or equivalent practical experience.
• Proven track record of growing YouTube channels, supported by a portfolio or case studies.
• Deep, up‑to‑date knowledge of the YouTube algorithm, SEO best practices and community guidelines.
• Strong ability to interpret YouTube Analytics data and turn it into strategic actions.
• Excellent written and verbal communication skills for briefing creative teams.

Required skills

• YouTube SEO
• YouTube Analytics
• YouTube Studio
• Data analysis
• Content strategy