SEO/SEM Specialist (Remote, Full‑time)
Odixcity Consulting · Cap-Vert
وصف الوظيفة
About the role
We are looking for a data‑driven SEO/SEM Specialist to lead both organic and paid search initiatives. The role is fully remote and focuses on increasing visibility, traffic, and ROI across major search platforms.
Key responsibilities
- Perform ongoing keyword research, discovery, expansion, and optimization to drive organic traffic.
- Optimize website content, meta tags, landing pages, and site structure for SEO and user experience.
- Conduct regular technical SEO audits (site speed, crawlability, indexing, broken links) and work with developers to implement fixes.
- Launch and optimize paid search campaigns on Google Ads and Bing Ads to maximize ROI and lower cost per acquisition.
- Develop and execute link‑building strategies to increase domain authority.
- Track, report, and analyze website analytics (GA4), PPC initiatives, and SEO performance metrics.
- Research competitor advertising, keyword strategies, and overall search presence.
Required profile
- Bachelor’s degree in Marketing, Digital Media, or a related field.
- 3–5 years of proven experience managing successful SEO and PPC campaigns.
- Strong understanding of current search engine algorithms, ranking factors, and AI‑driven search trends.
- Reliable internet connection with a backup supply for uninterrupted work.
Required skills
- Google Analytics 4
- Google Search Console
- SEMrush or Ahrefs (or similar tools)
- Google Ads
- HTML
- CSS
- JavaScript (development constraints awareness)
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Odixcity Consulting
Cap-Vert