YouTube Strategist – Remote Full‑Time/Contract

About the role

We are looking for a data‑driven, creative YouTube Strategist to own and scale our channel presence. In this remote role you will shape the entire video content pipeline, from concept to performance analysis, turning the channel into a high‑performing engine for brand awareness, audience engagement, and measurable business results.

Key responsibilities

• Develop and execute long‑term YouTube channel strategies aligned with business objectives, optimizing for search (SEO) and suggested video algorithms.
• Conduct audience research and competitor analysis to identify trending topics and high‑value content opportunities.
• Guide writers, videographers, and editors to ensure each video serves a strategic purpose, overseeing titles, descriptions, tags, and thumbnails for maximum click‑through rates.
• Monitor key metrics such as audience retention, CTR, watch time, and subscriber growth using YouTube Studio, translating insights into actionable improvements.
• Maintain an editorial calendar and streamline production workflows for consistent, high‑quality content delivery.
• Collaborate with social media, paid ads, and product marketing teams to integrate YouTube videos across the broader marketing ecosystem.
• Identify and pursue monetization opportunities, brand sponsorships, and merchandise integrations where relevant.

Required profile

• Bachelor’s degree in Marketing, Communications, Digital Media or equivalent practical experience.
• Proven success in growing YouTube channels, supported by a strong portfolio or case studies.
• Deep, up‑to‑date understanding of the YouTube algorithm, SEO best practices, and community guidelines.
• Exceptional ability to interpret YouTube Analytics data and turn insights into actionable content strategies.

Required skills

• YouTube SEO
• YouTube Analytics
• YouTube Studio